THE STORY

Project Overview

The MeasureOn App is a multifunctional app that enables you to document and manage site measurements and floor plans all in one place.

NOTE: This project was created during my employment at Design Partners. I do not own any rights to this project.

DESIGN

My Role

LEAD DESIGNER
As the lead on this project, I was tasked with designing a user interface landing page that highlights the features and benefits of the software app.

CHALLENGE

The Problem

Currently, the client doesn't have a product landing page available online to promote the MeasureOn app. In order to reach their users in a more impactful way, creating a landing page that's able to focus on the message of the product would help the client see what type of leads they are generating.

GOAL

The Solution

Design and build a landing page that allow users to view all of the key features and benefits to using the app as well encourage users to download the software.

Benefits of Project

Improve product awareness
Encourage users to download software
Generate leads to conversions

Capturing the user

Upon the user landing on the app page, the client wanted to include a call-to-action at the top of the page before having the user scroll further down the site. In order to capture user engagement, it was important for the client to communicate key features of the product through visual brand representation.

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How It Works

What is the user gaining by using the MeasureOn app?

A dedicated section was created to provide users with a quick snapshot of the TOP key highlights of getting started with the app as well as a product line-up of compatible laser measuring tools.

The goal was to communicate this area of the site in a short, sweet and illustrative approach allowing the user to digest enough information to continue navigating down the page.

App Features

In providing users with in-depth screenshots by highlighting specific app features, allows the users to gain more of an understanding of the capabilities within the application.

User Flow

By providing a simple and clean user journey map, the user is able to see how intuitive and easy the app is to navigate through to reach a successful outcome.
© 2023 Shawna Stephens